We are honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for staying committed to our community using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Capitaland Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Capitaland Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in our partnership with the Animal Protective Foundation and animal shelters in our community. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Animal Protective Foundation, Fulton County Regional SPCA, Out of the Pits
Schenectady City Schools, Mohawk Valley Library, Pashley Elementary PTA, Vanderheyden
YMCA Glenville, LifePath, Donny Dudley Tennis Foundation, Bethesda House, Music Company Orchestra
Joan Nicole Prince Home, Leukemia & Lymphoma Society - NYOH, Second Chance Opportunities, Inc., CAPTAIN Community Health Services, Spina Bifida Association of New York State (SBANYS),
Love Promise Stories from Capitaland Subaru
Subaru and Capitaland Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Building on Love - Jeffrey Y
Building on Love is a Capital Region nonprofit that provides short-term financial assistance to families caring for a child facing a life-threatening medical diagnosis. When a child is admitted to Albany Medical Center's Bernard & Millie Duker Children's Hospital, life changes overnight. Parents often stop working to remain at the bedside. Mortgage payments, car loans, insurance bills, and utilities do not stop. In 2025 alone, Building on Love supported over 30 families across the Capital Region with grants averaging approximately $4,800 per household — helping prevent a medical crisis from becoming a financial crisis. We are grateful for Subaru's Share the Love® Campaign as it makes meaningful difference throughout our community. It can help keep a family's car on the road, the lights on at home, or groceries on the table — allowing parents to focus on what matters most: their child's health. Together, we can truly share the love with families in the Capital Region when they need it most.
Capitaland Subaru Supports Vanderheyden Job Training & Housing for Special Needs Youth - Jennifer M
Every kid deserves a chance for a happy future - and Capitaland Subaru is helping Vanderheyden make that happen! We are helping kids who have struggled with challenges no child should have to deal with. They have faced trauma, family homelessness, mental illness, and intellectual or developmental disabilities. Many are unable to live with their families and unable to be placed in foster care. This makes the transition from high school to adulthood especially difficult, with no family to offer support and guidance. This is why we have created Vanderheyden 5 C's to Career Choices. Through this program, our middle and high school students get the opportunity to try up to five career possibilities: Culinary, Cleaning, Clothes, Cars, and Cookies - and we soon hope to add training in Cosmetology! For Culinary, students learn how to work in a professional kitchen. They create menus, prepare food, order supplies, and maintain kitchen hygiene. For Cleaning, students work with Vanderheyden's maintenance crew to learn custodial duties. For Clothes, our students work at The Vandy Thrift Shoppe to learn all aspects of retail – sorting items, displaying them, customer service and working the register. For Cars, our students receive training in professional car cleaning. And for Cookies, we have our Cookie Jar Bakery, where students develop recipes, maintain inventory, and bake, market and sell baked goods. Our program includes job coaches who help the students get comfortable with professional interactions, both with customers and colleagues. They are educated in providing the intensive, one-on-one training that our students need when learning new skills and equipment. We also provide safe, welcoming cottages to our students who are unable to live at home or in foster care. We are proud to partner with Capitaland Subaru on our 5 C's program and our cottages. Together, we are giving young people facing difficult circumstances a comfortable place to live and helping them graduate with employable skills and job experience. Their future is looking bright!
The impact of Operation Warm in our Community - Rachel M
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, this is the reality. In our community, we see children every day who are in need of basic essentials, especially in the cold winter months. Capitaland Subaru partnered with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. On 1/13/26, Capitaland Subaru donated 300 Coats/Shoes/Socks Combo to CAPTAIN Community Human Services. These essential items not only help keep children protected, warm, and dry, it has a significant impact on a child's mental and emotional well-being. At CAPTAIN Community Human Services, we are so grateful for this gift that will help so many in our community.
SUBARU LOVES TO CARE WITH THE LEUKEMIA & LYMPHOMA SOCIETY - Terry B
Since 2016, Subaru and The Leukemia & Lymphoma Society® (LLS) have partnered through the Subaru Loves to Care program to deliver comfort to patients battling blood cancer. This year, Capitaland Subaru continued that tradition by delivering 80 blankets and messages of hope to NYOH Amsterdam Cancer Center. These meaningful gifts help provide warmth and encouragement to patients during treatment, and serve as a reminder that they are supported by a caring community. LLS is proud to partner with Capitaland Subaru and grateful for their continued commitment to making a difference in the lives of blood cancer patients.
Capitaland Subaru Teams Up to Support Local Community - Karen D
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Glenville, this is a harsh reality. Helping others strengthens communities, which is why Capitaland Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Capitaland Subaru have helped nearly 900,000 children and adults in urgent need. On 01/15/2025, Capitaland Subaru donated 120 coats to CAPTAIN Community Human Services. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
One Match Closer to a New Beginning - Don D
For the past eight years, Capitaland Subaru has been more than just a sponsor—they've been a true Subaru Love Promise in action. Their dedication to our mission reflects everything the Subaru brand stands for: caring for communities, supporting youth, and making a difference where it matters most. Capitaland Subaru hasn’t just donated—they’ve invested in brighter futures for the children and families we serve. As we celebrate the 14th anniversary of the Donny Dudley Tennis Tournament, we are thrilled to share that we are closer than ever to turning a long-held dream into reality: breaking ground on our very own tennis facility. This milestone wouldn’t be possible without Capitaland Subaru's unwavering support and belief in our mission. The 2025 tournament will not only showcase talent and teamwork, but will also mark a turning point in our journey—one where the foundation we’ve built over the years starts to take shape, literally. We invite you to be part of it all: a weekend filled with competition, community, and the spirit of giving back. 📍 Tournament Details: Dates: Saturday, May 24 & Sunday, May 25 Location: Union College Saturday: Singles and same-gender doubles Sunday: Mixed doubles To register, please call (518) 491-0040 or email DonnyDudleyTennisFoundation@gmail.com. Walk-in registrations are welcome starting at 8:30 AM on May 24th. Thank you, Capitaland Subaru, for being a part of our story for the past eight years. With your support, we’re not just building a facility—we’re building futures. Together, we’re serving up something truly special.
Our Subaru Tree - Bridget M
Thank you for the opportunity to receive this Red Maple! We can’t wait to watch it grow!
Out of the Pits and into your hearts! - Bri V
Hello! My name is Bri, and I’m a proud Subaru Ambassador, as well as a dedicated volunteer with Out of the Pits Inc., the oldest Pitbull Rescue organization in the United States. Founded in 1994 by the inspiring Cydney Cross and Mary Ellen, Out of the Pits is a not-for-profit organization run entirely by volunteers. Despite juggling full-time jobs and their own lives, our incredible team is deeply committed to rescuing animals and showing love for the breed. Our mission is to educate the public about the true nature of the American Pitbull Terrier, countering the harmful misconceptions shaped by irresponsible humans. While we primarily focus on bully breeds, we have also rescued and rehomed countless other dog breeds. None of our dogs are housed in shelters—all rescued pups are placed in foster homes until they find their forever families. We’re passionate about promoting the importance of spaying and neutering, and we offer the Fix-A-Bull Program, which provides discounted rates to make this vital practice accessible. In 2024, I approached Capitaland Subaru with the idea of hosting an adoption clinic either in their showroom or on their outdoor grassy areas. Being long-time loyal customers of the dealership—dating back to when it was combined with the GMC dealership next door—my family and I knew they had the heart for something like this. Dogs and Subarus are two of my favorite things, so I figured, why not ask? When I visited the dealership, I was directed to connect with Regina. Though she wasn’t in that day, Regina quickly got in touch and proved to be one of the kindest individuals I’ve worked with. She enthusiastically collaborated with her team to see how they could support our mission. Fast-forward to today, and we’re celebrating two successful years of adoption clinics at Capitaland Subaru in Glenville, NY! They graciously clear their showroom to create a temperature-controlled, welcoming space where our dogs can bask in attention and affection. This partnership led to two adoptions in 2024 and another in 2025, with many more potential adopters filling out applications. On top of that, we’ve raised valuable donations to care for our current rescues and support future dogs in need. Out of the Pits receives roughly 1,000 weekly requests to take in unwanted Pitbulls, which is far beyond what we can manage, even with our generous volunteers. That’s why having a community partner like Subaru means the world to us. Their willingness to provide a space where we can connect with adopters is a gift we deeply cherish. What may seem like a small act—clearing out the showroom, opening their doors to new faces, and accommodating the joyous chaos of barking dogs and chatty visitors—truly makes a massive impact. It shows compassion not just for us, but for the dogs we tirelessly work to rescue and rehome. From the bottom of my heart, I want to thank Regina, Arianna, and everyone at Capitaland Subaru who has contributed to making our clinics a success. Your kindness and generosity are unparalleled, and we’re incredibly fortunate to have you as partners in our mission. Thank you for being a part of our journey!
Walk-N-Roll for Spina Bifida! - Julia D
The Walk-N-Roll for Spina Bifida is a celebration of the Spina Bifida community. Spina Bifida is a birth defect. It occurs in the first month of pregnancy when the spinal column does not close or form properly. This commonly results in nerves being exposed and damage to the spinal cord, affecting an individual's mobility, continence, learning and processing, mental health, and ability to participate in all aspects of society equally. At the Spina Bifida Association of New York State (SBANYS), we serve individuals and families across the lifespan and state impacted by this condition. We want to thank Capitaland Subaru for their support of this annual event, our 15th right here in Schenectady! The funds raised and connections made at the Walk-N-Roll are crucial to our mission. Check out our Walk-N-Roll recap video from 2024 at the YouTube link. Thank you again Capitaland Subaru!
Capitaland Subaru Partners With The Leukemia & Lymphoma Society - Daniela V
Every three minutes, a person in the U.S is diagnosed with leukemia, lymphoma, or myeloma - blood cancers that often requires patients to endure difficult treatments that leave them feeling weak, cold, and isolated. Since 2016, Subaru has partnered with The Leukemia & Lymphoma Society® (LLS) to provide warmth, love, and relief by delivering over 230,000 blankets along with patient care kits and encouraging messages of hope. Capitaland Subaru delivered 80 blankets to NYOH Amsterdam Cancer Center. We are proud to continue this partnership and look forward to many years to come. Thank you all for your continued support to our patients!
