What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Capitaland Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in our partnership with the Animal Protective Foundation and animal shelters in our community. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Animal Protective Foundation

United Way of the Greater Capital Region, Inc.

Did Capitaland Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Capitaland Subaru

Subaru and Capitaland Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Ellie - Stephanie J

Ellie arrived at the shelter on June 2nd! Ellie, being a cute little brindle pitty that loveeees to play and snuggle we thought she would be adopted right away! Weirdly enough, she did not get any attention! Granted, she was not in the front row for folks to see because it did stress her out. We tried posting her on facebook many times, the news, and posted foster applications for her. One of our foster familys pup was adopted out and they were ready to help another one find their home. They decided Ellie was the best fit for them! A few days later they decided to adopt her as she was the most perfect pup for them. Staff cried when Ellie went to foster because they were so so happy for her. Imagine how staff felt when she was adopted!! The staff here are so thankful for our fosters and all they do for our pups! Sometimes its hard not to foster fail, but Ellie is with a great family !

Animal Protective Foundation

Capitaland Subaru & USS SLATER - Shanna S

Capitaland Subaru made a very generous donation to the Destroyer Escort Historical Museum aboard USS SLATER. SLATER is a privately owned not-for-profit museum in Albany, NY. The ship is committed to preserving history and restoring the ship to her WWII configuration. None of that restoration is possible without donations and Capitaland Subaru made it possible for SLATER Volunteers to restore the Anchor Windless Electric Brake in 2021. This restoration allows our crew to raise and lower our wooden motor whaleboat safely and in the same manner sailors would have during the war. Without support from donors like Capitaland Subaru, SLATER would not be in the ship-shape she is in today, looking like she's ready for deployment. Thank you! - USS SLATER Crew.

Destroyer Escort Historical Museum - USS SLATER
Capitaland Subaru & USS SLATER

The Best Staff in the Capital District - Mark T

I can NOT say enough about thus business. The staff is absolutely fantastic. Bill the service manager is amazing and always accommodating. Then his staff amber and bill always are super friendly and remember my name which that itself shows great customer service skills. I have owned Subaru's for years and never had this type of service provided at this particular location!!! I loved it so much by even the sales staff i bought a brand new car!! If anyone decides to get a Subaru, PLEASE make sure you come check out Capitaland for the best staff in the capital district!!!! Roberta S.

The Best Staff in the Capital District

Meet Senior Dog Patty - Nancy B

Patty, an 8 year old Labrador Retriever, was a stray dog transferred to the Animal Protective Foundation (Glenville, NY) from a partnering rescue organization. When she came to us, she was distressed and timid. As you can imagine, it's stressful for a pet to get separated from their family and subsequently moved from place to place. Noticeably overweight, we put her on a special diet. An intake medical examination was needed to rule out health concerns for a senior dog her size. Thanks to the donations contributed by Subaru, we were able to provide exceptional care for Patty and all animals that come through our doors. Patty was adopted on October 27th and is doing great in her new home. From all at the Animal Protective Foundation -- "Thank you!" We love Subaru and appreciate your generosity!

Animal Protective Foundation
Meet Senior Dog Patty

Meet Sammy! - Nancy B

Through the generosity of Capitaland Subaru “Share the Love” campaign, this handsome tomcat got the love and attention he deserved. Sammy was brought in as a stray, and when he first arrived was nervous and unsure of his new surroundings. He had unknown wounds and had to be isolated in quarantine for 30-days. After returning to his cabana, staff noticed that he was experiencing pain and discomfort – it was discovered that Sammy had three large bladder stones. He underwent surgery to remove the stones and recovered at APF vet, Dr. Jackie’s house. Once available for adoption, this big, beautiful cat showed off his loving side and completely melted into purrs while in the arms of his new owners.The APF is grateful to Capitaland’s support in helping to give Sammy, and other pets like him, a new beginning. His purrs and meows are his way of saying “Thank you - I couldn’t have been helped without you!”

Meet Sammy!

Dedication and Love - Winnie V

Good Morning, One of my prior kindergarten students, who is now in 5th grade, came to me because her dad wanted to purchase a car. My Lincoln School family and community are aware of my dedication and love of the APF and all of the wonderful life changing opportunities our animal shelter offers people and beloved pets. My student proceeded to explain, that her family would only purchase a car at Capitaland Subaru due to their commitment to our animal shelter and programs through the Share the Love campaign. Now the family is thrilled with their new car purchase and the services provided by Capitaland during the process. They are also proud to be a part of making a positive impact for our animal shelter. Most Sincerely,Winnie ValachovicAPF Board of Directors

Dedication and Love

Thank you Capitaland Subaru! - Deb B

The Animal Protective Foundation (APF) is here for pets every day, year after year. We give pets a safe haven, where they are given expert medical care, love and attention. Most importantly, they're given a second chance. On behalf of the animals who will be rescued and healed because of your generosity, I thank you! Your recent gift of $40,534.14 raised during the annual Share the Love Event makes everything-- including falling in love, possible at the APF! We truly thank you for donating to the APF and making an impact on the lives of the animals in our community. Your support makes a difference that endures. We are very grateful!

Animal Protective Foundation
Thank you Capitaland Subaru!

Subaru day trip - Julie C

We took a day trip from Perth,NY to Branford, Conn. last Saturday in my brand new 2018 Sunaru Outback. What a beautiful ride with a smooth suspension and great sound system. Our rescue 5 year old dog, Maddie just had to jump on board and had her bed in the cargo space and with a seat down she could catch some air time out a back open window. We ate lunch on the back cargo bumper with the hatch up so as not to leave Maddie alone. What a great trip made more enjoyable with an awesome Subaru!

Subaru day trip

Capitaland Cares, Capitaland Shares the Love - Deb B

The Animal Protective Foundation (APF) receives wonderful support from Capitaland Subaru - everything from helping take care of our shelter vehicle and keeping it running in top condition to hosting a growing and highly successful adoption event with over 10 shelters and rescues present in addition to other pet service providers. Al and Regina and their entire team are animal lovers. In fact, many of their staff members adopt at the annual fall adoption event! Learn more about the APF in the video below. We extend our heartfelt thanks to Capitaland and Subaru Share the Love for their wonderful support for pets in need at the APF.

Animal Protective Foundation

The APF Thanks Capitaland Subaru! - Colleen K

Capitaland Subaru owners Regina Grego and Al Rullo chose the Animal Protective Foundation as their charity for the fifth consecutive year in 2017 and supplemented the corporate donation with a gift of their own, bringing the total for APF to $40,534. “The APF is so thankful to Regina and Al for always thinking of the animals,” said Executive Director Deb Balliet. “In addition to their generous philanthropic support, they host an annual Fall adoption event, which APF helped them start and now includes more than 10 shelters and rescue organizations. They are true advocates and animal lovers and we are grateful for their partnership.”

Animal Protective Foundation
The APF Thanks Capitaland Subaru!