What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.

Environment

Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.

Education

It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Capitaland Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in our partnership with the Animal Protective Foundation and animal shelters in our community. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Animal Protective Foundation
United Way of the Greater Capital Region, Inc.

Subaru Love Promise Heart

Love Promise Stories from Capitaland Subaru

Rock  –  Colleen K

Rock

The Animal Protective Foundation benefits greatly from the support of Capitaland Subaru and Subaru’s Share the Love Program! Let’s introduce you to Rock - a 50 lb brindle Rottie mix dog that come to the APF nervous, fearful, and full of anxiety. The one-year old’s lack of socialization showed that he had very limited past experiences and new things were too much for him to handle emotionally.The APF’s caring staff and trained behaviorists started to work with Rock and he slowly began to make friends and building trust. Over time, we began to see a softening and he was learning to trust people. One of our staff members had Rock with her when they visited with one of our shelter volunteers. Rock pulled and reacted strongly to the volunteer – not aggressively, but in a protective persistent manner. He continued to be very interested in her and was being physically connected to her. The group discovered what Rock had picked up on immediately.The volunteer had been having some chronic health issues, and, was in fact, was having an episode at that particular time that that Rock was with her. It was right then and there that we knew this boy had a very special calling. Arrangements were made for Rock to be transferred to another not-for-profit organization which provides service dogs to veterans with post-traumatic stress disorder. He was paired with his veteran and his service dog training began in May 2017.


The APF Thanks Regina and Al  –  colleen k

The APF Thanks Regina and Al

The Animal Protective Foundation (APF) is extremely grateful to both the Subaru Corporation and Capitaland Subaru for inclusion in the Share the Love Campaign. Regina Grego and Al Rullo, owners of Capitaland Subaru in Glenville, have huge hearts for animals and are dedicated supporters of the APF. APF Executive Director Deb Balliet was presented with a check for $46,391 to help our shelter continue its efforts to help homeless pets in our area. With more than 5,000 animals that come through our shelter doors each year, Capitaland's kindness will help us provide animals with the love, medical care, and hope for a safe and secure future with loving families. We can’t thank Capitaland Motors enough for supporting the Animal Protective Foundation and being our ally for the animals. THANK YOU REGINA AND AL!


Pearl - The Pug  –  Colleen K

Pearl - The Pug

The Animal Protective Foundation immensely benefits from the support of Capitaland Subaru and Subaru’s Share the Love Program! With recent annual support of more than $46,000, the APF and the pets in our care benefit from their support for daily care and preparation for adoptions and placement in a new home. Let us tell you about adorable Pearl- the pug. Pearl came to the Animal Protective Foundation at 9 years old because her owner was ill and she had nowhere else to go. Poor Pearl had a big list of medical issues: she is deaf, was weak in the hind legs, had a head tilt likely due to a neurologic condition, skin issues, needed dental surgery, and the removal of mammary gland masses. Pearl has great personality and is full of life, despite her issues. A foster home was found for her and with her foster mom, Pearl started walking, very short distances at first, but longer walks later on. She would occasionally lean on the family cat to help her support herself along the way. Afterwards, she napped with the family dog when she was pooped out.With every step, Pearl became stronger.Over time, it became clear that Pearl could become strong enough to undergo the needed surgeries. Her spay was done and the masses were successfully removed. Pearl did well and gained 10 lbs. In early May 2017, Pearl found her forever home and in addition to her pet parents, has two pug siblings! Pearl is forever thankful.


For The Love of Animals  –  Colleen K

For The Love of Animals

The Animal Protective Foundation (APF) is extremely grateful to both the Subaru Corporation and Capitaland Subaru for inclusion in the Share the Love Campaign. Regina Grego and Al Rullo, owners of Capitaland Subaru, have huge hearts for animals and are dedicated supporters of the APF. Their partnership means the world to everyone at the shelter and our Spay & Neuter Clinic and we recognize how committed and passionate Regina and Al are to making a difference in the lives of homeless animals. APF Executive Director Deb Balliet was presented with the proceeds at the 3rd Annual Share the Love Adoption Event held at Capitaland Subaru in Glenville. Capitaland raised an amazing $47,022 to help our shelter continue its efforts to help homeless pets in our area. With more than 5,000 animals that come through our shelter doors each year, Capitaland's kindness will help us provide animals with the love, medical care, and hope for a safe and secure future with loving families. Together, we are partners in this lifesaving work. We can’t thank Capitaland Motors enough for supporting the Animal Protective Foundation and being our ally for the animals. THANK YOU REGINA AND AL!


Subaru Share the Love Pet Adoption Event - Jason K  –  Jason K

Subaru Share the Love Pet Adoption Event - Jason K

Capitaland Subaru held a pet adoption for the Animal Protective Foundation at their brand new dealership's location on Saturday, April 30th. This year Capitaland Subaru donated $47,022 to the APF through Share the Love after a wonderful turn out. Thanks to the owners of Capitaland Subaru- Al Rullo and Regina Grego for supporting the APF though Subaru's Share the Love event once again!


Capitaland Motors Donated Subaru for APF Raffle  –  Kaila W

Capitaland Motors Donated Subaru for APF Raffle

Animal Protective Foundation held a raffle in which the grand prize was a new Subaru courtesy of Capitaland Motors. Raffle tickets were sold May through September and the winning ticket was drawn on September 19th at the Animal Protective Foundation Fireplug Walk 500. All proceeds from the raffle tickets were donated to the Animal Protective Foundation.


Share the Love Event at Capitaland Subaru  –  Howard H

Share the Love Event at Capitaland Subaru

On behalf of all the animals in the care of the Animal Protective Foundation (APF), we would like to thank the owners of Capitaland Subaru-- Al Rullo and Regina Grego as they selected us as their local charity for Subaru's Share the Love event. We would also like to thank their sales team for driving up the value of their donation. This year Capitaland Subaru donated $20,139 to the APF through Share the Love. We are grateful for having this wonderful partnership with Capitaland Subaru. Our partnership allows many more animals to find "Forever Homes" and further our vision where no animal is unwanted or unloved.


Informing the Community About Animal Shelters  –  Regina G

Informing the Community About Animal Shelters

Capitaland Subaru makes a strong effort to inform and educate people in the area about the local animal shelters. Every ad that Capitaland places ads in the local newspapers (The Gazette and Recorder) feature a banner which displays the contact information of two local shelters, as well as mentioning how one should spay or neuter their pet and adopt a shelter pet. Once a month, Capitaland Subaru sponsors a Adopt a Shelter Pet page. This page features several pets up for adoption at local animal shelters from the surrounding area.


Two Cats Found A Forever Home At Capitaland  –  Kaila W

Two Cats Found A Forever Home At Capitaland

In October 2009, Capitaland Subaru held an adoption clinic for the Animal Protective Foundation at their dealership's location. This event was a success, however two cats were left unadopted. After consideration, Al and Regina (the owners of Capitaland Subaru) decided to adopt them and make the dealership their home. Yager, a black and white male cat and Elise, a pretty girl with tuxedo markings are perfectly content at the dealership. On any given day, they can be found lounging in an office chair, on a desk, on one of their cat perches or even on a car. These two felines have become part of the Capitaland family and both customers and employees alike appreciate their presence and love them.